Below are a few samples of my work. Click on the link to view.

Boyett Petroleum Newsletter
Modesto Convention & Visitors Bureau
USDB Fold Over Marketing Brochure
USDB Marketing Brochure
Race Car Marketing Flyer
Excerpt from "Almond Blossoms & Fog"

Sample Newsletter Article from "Central California Builder"
April 2003

Boyett Petroleum
www.boyettpetroleum.com

Convenient locations, great service and gas at the lowest possible prices all contribute to the success of Boyett Petroleum. And this summer they will add a Cadillac Giveaway to an already long list of reasons to do business with them.

The Modesto based independent gasoline marketing company is a strong supporter of the BIACC, sharing a belief in the importance of fostering growth in the area. Their support translates into special benefits for BIACC members.

BIACC members receive an additional 4 cents per gallon discount over already low cardlock prices. Boyett also makes a donation to the BIACC based on member purchases.

Carl Boyett notes that, "We appreciate the support of the BIA and have a good relationship with them." Carl Boyett heads the company that was founded in 1948 when his father, Stan Boyett, along with then partner, Walt Barbour, began a chain of independent gas stations. Carl began working at the stations at an early age and in 1970 went into business with his father. He is currently president. Carl's son, Dale, began working at the stations when he was 13, and in 1993, after graduating from St. Mary's College in Moraga, he too joined the family business full time. He is currently vice president.

In the early days, Barbour's Premium Stations, as they were known at the time, gave away a car every other week. They began with Cadillacs but at later switched to Fords. The Ford giveaways only lasted a year because they figured no one cared if they won a Ford. This year, for the first time in fifty years, the Boyetts will be reviving that tradition of giving away a new Cadillac.

With future plans for aggressive growth the family owned business sells 140 million gallons of gasoline. They currently have eight stations under the name Boyett Petroleum. They have gas pumps at 22 grocery stores, most of them Kwik-Servs. Boyett is also part of the network of commercial cardlock dealers that feature the Pacific Pride label, which features over 1400 locations nationwide.

Boyett's Cardlock system offers tremendous benefits to any business with a fleet of vehicles to manage. Their twice-monthly customized billing gives a detailed history of each vehicle, including date, time and location of purchase, type of fuel, number of gallons, amount charged and name and number of the card used. They also offer the option of an odometer reading and miles per gallon.

Once a company becomes a member of the cardlock program they can purchase fuel at any Pacific Pride location. And, although they require a minimum 250 gallons per month, they do offer volume discounts for cardlock customers.

New locations in the Stanislaus include a site on the corner of Dale and Pelandale. And this summer they will be moving into Barbour's Save Center at the corner of Mitchell and Whitmore in Ceres.

Sample Website pages

Home page for the Convention and Visitors Bureau

Welcome to Modesto Convention and Visitors Bureau. We proudly offer information to help assure that your visit, whether for business or pleasure, is a success.

We offer a variety of resources and will assist you in planning local events, large or small. Check out our Dining and Lodging Services, Meeting Facilities, and Sightseeing Opportunities.

Please tour our site and become familiar with the city we proudly call home. Then let us help you plan your visit.

Modesto Dining

Modesto's location in the heart of one of our country's richest agriculture areas assures an abundance of fresh food. Combine that with our broad ethnic diversity and you have an exciting variety of appetizing culinary delights. With a range from five star gourmet to fast food restaurants you are assured of a dining option to satisfy every appetite and every budget.

Try Chinese, Mexican, Italian or California Cuisine. Or maybe you prefer homemade donuts, ice cream and sandwiches. Modesto features over 200 restaurants, cafes, coffee houses and eateries, assuring that you can find a delicious variety of home grown and/or ethnic food and a chance to sample an array of locally produced wines and ales.

Many restaurants, along with Modesto's nightclubs, pubs and lounges offer a variety of evening entertainment opportunities.

Inside of a fold over marketing brochure

To meet our client's needs we offer a limited number of specialized focused products:

· Voyager - A Personal Growth and Leadership Development Program - Fosters the ongoing development of capable leaders at all levels. Provides a challenging and effective process through which employees can develop and exercise their personal and leadership potential.

· Total Compensation Statement - A personal summary of economic value for each employee so they can see what you are investing in them on an annual basis.

· Goal Alignment Process: "GAP" - A process that insures that each employee's goals and objectives are aligned with the organization's business plans and strategic directions.

· Structured Interviewing Workshop - Learn and improve interviewing skills to minimize the high cost of hiring mistakes in today's competitive marketplace.

· Supervising With Positive Results, A New Dimension - Behaviorally sound concepts for achieving a positive approach to supervising others. Each module builds on the previous one, reinforcing the learning, experience, and practice of positive supervisory behaviors. Modules include:

· USBD Human Resources Services offers cutting edge training, development, and human resource products. Our goal is to provide effective, easily accessible, fun tools directly tied to the bottom line profitability of your organization. The programs are affordable and we know they work.

· Because we are a business first we come from a different perspective than many service providers. As practitioners we offer products that are practical and provide exceptional, cost effective HR solutions.

· We are a diverse group of professionals dedicated to improving the practice of HR. We have created products with value and appeal, which continually achieve positive results. We realize that many organizations do not have the time or resources to develop similar products and yet we know that to be on the cutting edge companies must develop their greatest resource - their employees. Because of the positive results we have achieved at USDB, we are committed to sharing these tools with others.

· At USDB we pride ourselves on being responsive to the needs of our customers. We believe that in today's competitive market highly skilled employees led by exceptional supervisors are an important key to an organization's success.

©1999AllRightsReserved-USDB

Sample marketing brochure

Structured Interviewing Workshop

In today's highly competitive market it pays to make the right hiring decisions. The cost of re-hiring an employee with a salary of $35,000.00 per year can be over $100,000.00.

Learn How to:
· Identify and define selection standards.
· Develop appropriate interview questions.
· Conduct interviews.
· Evaluate and select candidates.

Workshop Includes:
· Two days of intense interaction.
· Development of customized selection standards.
· A library of questions.
· Review of effective probing techniques.
· Legal aspects of conducting interviews.
· Practice interview sessions.
· Leave the workshop with a ready to use finished product.

Structured Interviewing Workshop

Although it is commonly recognized that qualified employees are critical to an organization's success, the skills required to recruit and hire those individuals are often neglected. When interviewing, many people take a social approach and evaluate a candidate based on whether they like the person rather than on the individual's ability to do the job. Structured Interviewing Workshop is designed to build skills necessary for effective hiring.

The workshop focuses on the interviewer's ability to analyze three things: the open position, the candidate's experience, skills, and abilities, and the candidate's motivation to perform effectively.

By identifying and defining selection standards, the interviewer is able to develop questions designed to conduct an effective interview, evaluate, and select a good candidate. By clearly defining the requirements of the position it becomes easy to ask key questions that reveal the candidate's ability to do the job.

The workshop itself is interactive and the participant leaves with a personalized plan, ready to use and applicable to their current needs.

USDB Human Resources Services 517 E. Weber Ave. Stockton, CA 95202 (209) 946-5321 HRServices@unionsafe.com

A simple single sheet marketing flyer

Looking to Get Involved In One of America's Fastest Growing Sports?

Race Car Sponsorship Opportunity

Wes Miller is a life long resident of the Central Valley and an experienced driver. He is looking for sponsorship for the 2002 racing season at Stockton 99 Speedway. This is an opportunity to market your business while supporting a local resident and having fun. Sponsorships in any amounts are welcome and the benefits are negotiable, ranging from personal appearances, to your name on the car, to incorporating your logo and colors on the car. Stockton 99 has 25 events planned for the 2002 season and attracts about 2000 spectators per week, offering a great opportunity for name recognition for your business.

Sponsorship Benefits
Name on Car
Possible paint with logo, colors, etc.
Free tickets T-Shirts, Frisbees, etc. with your logo
Personal appearances at your place of business
Twenty-five Events planned for Stockton 99 in 2002: Approximate attendance: 2000 people weekly

Facts: Wes Miller
10 years racing
3 track championships
Union 76 Western Late Model: Late Model
Premier Division
Chevrolet Monte Carlo

For more information call (209) 667-8870

An excerpt from "Almond Blossoms and Fog"
An essay by Karen Moody

The San Joaquin Valley. People either love it or hate it. Looking around at this area, famous for its agriculture, I see its good side, and find, that in spite of the bad rap it sometimes gets, the valley is a place of remarkable beauty. It is a beauty that does not always smack one in the face, but rather, demands quiet exploration and discovery. My friends from the Bay Area often characterize it as too hot, too flat, too foggy, or too dry. Yes, it is flat, and depending on the season it is foggy, hot, or dry, but that is part of its charm. It is possible to look across this abundant land and see only flat, uninterrupted countryside or one can see quite a different world.

I moved back to the valley several years ago, partly because property was less expensive, but mostly because I wanted to live in the country again. I live on four and a half acres. Part of it is landscaped, or was until I got a hold of it; it takes a lot of work to keep the weeds at bay and everything alive. The other three and a half acres are in pasture. There were cows on it for a time but now it serves as a place to walk my dog.

Sometimes I am overwhelmed by the amount of time one could spend on the upkeep of a small ranchette. I have learned, however, that life is infinitely more pleasant if one enjoys the land, rather than stressing over it and, in spite of my erratic gardening habits, there is usually something colorful blooming in the garden. Daffodils and irises return every year and all I have to do is pick them to create a unique bouquet. The lilacs herald spring and give off a strong, lush fragrance. Then come the golden poppies that grow with great abandonment wherever they please. Each morning they open to greet the sun and in the evening they close ranks to rest. I feel privileged to have so many poppies decorate my yard.

Changing seasons are a treat in this flat valley. Unlike many parts of California you can actually experience transformation, and I find that as I welcome the predictable signs of spring, summer, fall, and winter, I am assured of the continuity of life. Living in the city, I knew that the seasons changed by looking at the calendar but it was not until returning here that I remembered what I was missing.

Signs of spring come early in the San Joaquin. The first thing demanding notice are the almond blossoms. The orchards turn quickly from bare trees to fields of soft color. Driving down I-5 while the hills are still green one is treated to a view across acres of almond orchards and it is easy to imagine that they are clouds settled down to earth. Moving to ground level and standing among the trees offers quite different sensations. The trees have a soft, sweet, smell, and if a breeze blows it looks like it is snowing as the petals float softly to the ground. Then the farmers start to plow and the expanses of rich earth are exposed for planting. Other trees begin to bloom and leaf out and the sky is a deep soft blue. The air is clean from the winter rains and the spring winds keep it clear. Flowers in a multitude of colors appear in gardens everywhere.

To really appreciate spring requires stopping to take notice. The almond blossoms are here so briefly that you might forget to look. Somehow that brevity creates an urgency and makes them all the more special. I find that as the years pass, I am constantly reassured by their predictable return...

Workshops, etc.
P.O. Box 2806
Turlock, CA 95381
(209) 667-8870
Email: info@workshopsetc.com